The Power to the pieper (power to the potato) campaign is an initiative from the Dutch Potato Organization (NAO). The NAO consists of company’s who are active in the potato sector, from seed potatoes till processing plants. Together they bundle their powers on aardappels.nl to inform and inspire about potatoes. De website was originally developed through a project co-financed by the EU.
To make sure consumers and professionals only get objective information aardappels.nl regularly works together with exports like dietitians, nutrition experts and agro experts. All this information can be found on the knowledge platform.